How Legency Media Replaced Client Demo Calls with Interactive Walkthroughs
The founding story of Aceframe: how a digital agency stopped re-recording Loom videos for every client and built clickable demos instead.
Aceframe did not start as a product. It started as an internal tool at Legency Media, the digital agency where I spend my days shipping websites, automations, and campaigns for clients. This is the story of the problem that created it, told from the inside. It is our own case study, so read it as a founder's account rather than a third-party review.
The problem: explaining work to clients does not scale
An agency demo is different from a SaaS sales demo, but it has the same failure modes. Every time we shipped a client a new dashboard, workflow, or site feature, we had to show them how it worked.
The options were all bad:
| Method | What actually happened |
|---|---|
| Live walkthrough call | Scheduling took days. Half the stakeholders missed it. We repeated the same call for each new person. |
| Loom video | Watched once, at best. Nobody rewatches a 6-minute video to find one step. Every product tweak made the video stale. |
| Written docs with screenshots | Out of date within weeks. Clients skimmed, then emailed us the questions the doc already answered. |
The pattern underneath: clients do not want to watch an explanation. They want to try the thing, safely, without being able to break anything.
The experiment: clickable screenshots instead of video
The first version of what became Aceframe was embarrassingly simple. A Chrome extension captured a screenshot on every click as we walked through a workflow ourselves. A small web app stitched those captures into a click-through sequence: click where we clicked, see what we saw.
We sent one to a client instead of scheduling a call. They went through it the same afternoon, forwarded it to two colleagues we had never spoken to, and came back with questions that were actually about the work rather than about where a button was.
That loop repeated with other clients. The behavior change was consistent:
- Walkthroughs got used the day we sent them, not whenever a call could be scheduled
- Clients shared demos internally on their own, which meant our work got seen by decision makers without another meeting
- "How do I do X again?" support messages dropped, because the demo was the reference
We deliberately are not quoting percentages here. The agency sample is small and we did not run a controlled study. The honest claim is simpler: the calls we used to schedule for show-and-tell stopped being necessary, and that time went back into billable work.
What the agency use case taught the product
Most demo tools are built for SaaS sales teams. Coming at it from an agency changed the priorities:
- Viewers can never pay. A client will not create an account to look at their own project. That is why Aceframe viewer seats are free on every plan, forever.
- Demos must be brandable. Everything an agency sends out carries the client's or the agency's brand, so custom branding could not be an enterprise-tier afterthought.
- Creation has to take minutes. An SE can spend a day in a demo builder. An agency PM cannot. Capture-to-share had to stay under a few minutes.
- Organization matters early. Dozens of clients means dozens of demo sets, which is where workspaces and client portals came from.
Where it stands now
Legency Media still runs on Aceframe daily: project handoffs, feature announcements to clients, and onboarding new client team members all go out as interactive walkthroughs instead of calls or videos. The tool grew into a product with analytics, lead capture, AI annotations, and embeds, and now other teams use it for sales demos, onboarding, and product-led growth.
If you run an agency or a consultancy, the shortest version of this case study is: stop re-recording videos. Record the workflow once as something clients can click through themselves. The free plan covers 15 demos, which is more than enough to test it on one real client project.
FAQ
Is this case study independent?
No. Legency Media is the agency where Aceframe was created, and this is a first-party founding story rather than a third-party review. We have kept it to observed behavior and left out any numbers we cannot back with a controlled comparison.
What did Legency Media use before Aceframe?
Live walkthrough calls, Loom videos, and written documentation with screenshots. Each worked once and then aged badly. Videos went stale with every product tweak, and calls had to be repeated for every stakeholder who missed the first one.
Do clients need an Aceframe account to view demos?
No. Viewers never need an account and viewer seats are free on every plan. A client opens a link and clicks through the workflow. That constraint came directly from the agency use case, where asking a client to sign up is a non-starter.
Does this work outside of agencies?
Yes. The same mechanics apply anywhere someone has to show software to someone else: sales teams send demos before and after calls, customer success embeds them in onboarding, and product teams put them on the website for self-serve evaluation.
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